WITHOUT A VIDEO PRESENCE IN THE INTERNET, YOU CANNOT ADVERTISE EFFECTIVELY.
In 2017, up to 75% of traffic was generated by video content.!
Do you have any questions? Talk to us: +48 601-324-146
Internet videos are a separate branch of film production and a necessity in these times. It’s not just YouTube anymore. Most popular social channels have video capabilities, using which a majority of promotional and image campaigns are carried out.
This is why it is worth preparing videos for the internet:
- Videos reach larger organic audiences on Facebook
- In a visual culture, it is easier to reach the target audience through advertising or promotional materials if it is displayed in video form. It gives a better chance for the viewer to play the material and receive the information.
- As many as 64% of Internet users are more likely to buy products if a video is posted on the company’s website
- Videos in mailings can increase ROI (openability rate) by as much as 55%
WHAT KIND OF VIDEOS SHOULD YOU CHOOSE?
The choice of the type and form of video depends on your goal (and the budget, of course):
They work great for case studies, tutorials, or for educational purposes. They are often used to create a positive image of a company – as a corporate film.
Ideal for conferences or business meetings.
Interviews or references recorded by co-workers. You can also record your Christmas wishes in video form.
New product teasers, demonstrations, instructionals.
Live streams and reportages are extremely popular right now.
We also create educational films and webinars, which are appreciated in specialist fields.
HOW DO WE CREATE INTERNET VIDEOS?
We create internet videos with specified rules:
- They have to capture the attention right away
When a video autoplays, we only have a second or two to convince the viewer to keep watching until the end.
- They have to have an appropriate length
Different durations are suited to different platforms and channels.
- They have to be professionally made – quality counts
Today, even amateur vloggers take care of their video quality. Therefore the audiences are used to high quality videos.
This is one of the most important factors to make a video stand out. An interesting idea will capture the audience’s attention for longer.
- Adapting to the platform
We can adapt the form of the video for any specified platform. We are familiar with the current trends. We know that Facebook is adapting to the way their users film videos and use the platform (mainly on mobile), and prefers vertical videos. We know that on YouTube, longer videos do better. We will adapt all the parameters of the video to suit the communication channels you want to use.
HOW CAN WE HELP?
Producing internet videos is comprised of 3 stages, all of which we will do for you!
The idea will shape the final product. We are creative, we know the reality of product and… your budget. We will plan everything out at this stage so that the final effect is breathtaking!
We work on the idea, writing the script, and choosing the team of specialist for creating the final concept.
We pick a suitable location, conduct a casting for actors and organise the filming set. We will do what’s needed!
The post-production stage is a very intensive time, during which we tune the sound, add effects, create animated inserts, and edit the whole project to make a work of art.
Your video is ready!
FIND OUT MORE:
Tel. 601 32 41 46